Visual artists are abstract individuals who have their own language that audiences should keep in mind. The moment they’re given creative briefs of design demands, they’re already multiple steps ahead making their studies A to Z, because one or two are not enough to get them satisfied with their outputs. One thing that gives them ample motivation to move a muscle is by leaving them be until they’re totally done fixing and mixing up these studies.
There are various social sites of creative professionals like Behance, Pinterest, Designspiration, Tumblr, Deviantart and incredibly many more.Viewing these sites, you’ll be amazed at how they’ve done their magic.
Most often than not clients give a hundred percent freedom to decide on “the work,” or sometimes they provide various design studies. These sometimes lead to design limitations; color palettes, issues on font types, font size visibility, etc. Thus, to summarize the dilemma of a Graphic Illustrator/Artist, here are my official guidelines to at least help you get moving.
- “Less is more”
Putting a few details that emphasizes the power of an illustration would give people an awe onto how the message came across them, that easily, without giving every detail. This website got the perfect outfit using white spaces workable:
Like Quim Marin’s illustrations. There’s not much paragraphs needed to describe her design’s concept. The use of fewer color schemes helped its core stand out. Corporate companies are one big example of clients that always ask for a “Less is More” design.
- Playful Shapes
Professional layouts doesn’t have to be restrictive when it comes to design and advertising. There’s a great need to convert people’s attention first towards your ad before you could get them interested on your products or services. It’s the face you let them see first, and unfortunately, first impressions make or break a brand.
Petros Afshar constructive shapes gave his branding a whole new mood. A simple announcement of a corporate company’s campaign on city action wasn’t that much intense, but still has a great visual impact. And it does says a lot, doesn’t it?
- Smart Textures
Using various patterns/ textures would give more attitude on a very simple design. Brett King was able to give the glam on his artwork by giving its shapes illusions of movement. Which then encourages you to “hey, look more and know more about me.” And oh, you always have to get suitable textures mixed up with your design to make it work smoothly.
Leo Rosa Borges advertisement on Nike Tennis took us further than the usual typography that we’re used to see with the brand. It’s a resourceful retouch of photographs by discreetly making it look less detailed.
Borges mixed up the texture of the athletes’ clothes with its texts that he wanted to embody.
Unbelievably, we wouldn’t think that photographs works well with graphic designs. Jérémy Tourvieille‘s version of prism on portrait helps him identify the perfect combination between graphic design and photographs, without having to sacrifice the aesthetics of one’s art.
I’m a big fan of photography and it matters to keep its impact intact as it age. Photographs are our dearest properties and it’s important to keep its meaning sustained. Jeremy’s style of adding the graphic feel turns me on, as he focused more on what the photographer has to say about his portrait.
- Sketch in Design
John Paul Cuison is known for producing comics materials. He’s fond of creating characters like Anubis, Ganesha and many other mythological characters. Right this time, he’s still active creating concert posters of local Filipino artists. As a fan of the indie music scene, I can say that these artworks rocked its target market.
The use of traditional materials adds more impact into one’s digital masterpiece as it personalizes the design schemes. Just like the written word, ancient art forms are the sincerest, yet the hardest way to make a statement but it’s overwhelming to be given one.
- Building your own Character
During your college years, you would see a flock of really talented artists that makes you doubt about getting your work noticed. That’s a dilemma of every artist aiming to get more than an outstanding A. The perfect way to get your professor’s attention is to create your own image. Make a statement to make a mark! And be the best at it. Ryan Ceazar is one of the artists who nailed it. You would see in his drawings how he managed to make his own style by creating a different anatomy in graphic characterization. He also has this unique fixed texture that adds tone to it.
- The need for spaces
Announcements or notices doesn’t have to look complicated. Most of the time, there are limitations in using color schemes for a design, especially if it’s a form of getting immediate attention.
Anthony Drawn‘s designs are one big example under this category. The layout’s function tries to promote an ambiance that creates expectations for prospect audiences.
Or the use of information graphics or infographics. People nowadays doesn’t have much time to decipher every detail that you feed them. Thanks to the creativity of our graphic artists, we’ve outdone ways on information dissemination.
Fast Company‘s strategy on reflecting statistics on mobile application usage is more than informative. It has a movement that makes readers enticed on the information provided. This one’s more than pies and tables, statistics are the most critical sources of information in all aspects of business, welfare, education and finance. Helping people understand easier is very important. Always remember that not all your readers gets the technical terms. Give them ample information that’s clearly accessible in just one look.
- Creating Icons
Last but not the least, don’t forget the wonders of icons. Dirk Petzold is one of the graphic artists featured as one of the best in creating icons for mobile phone applications.
When I say gallery, music, settings, camera, an icon representing these things would instantly pop up your head. Amazing, isn’t it?
Though these are common graphics we see via our mobile phones, we have to admit that it makes our lives easier. Creating icons is a crucial step in lay-outing your design. Most of these are already done by apple inc. or android, but we still keep creating because applications doesn’t stop expanding. Make a mark with your icons, no matter what platform it’s made for. Good luck!